Cambridge Marketing Handbook: Distribution Epub À

Cambridge Marketing Handbook: Distribution Epub À Distribution within an organization relates to processes, people, and interrelations between other organizations which connect the production of the products and services to their end users It is a chain of elements that, when connected, provides a smooth flow of orders and fulfilment across the business Like any chain, it is only as strong as its weakest link The Cambridge Marketing Handbook Distribution analyzes and assesses the different distribution models and identifies the key issues related to determining distribution strategy across an organization It provides a concise guide to identifying the key distribution activities within a wide variety of national, international, physical and on line businesses and how to relate the experiences of other businesses within a company

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